PROFESSIONAL VISITORS – INDUSTRY CONTACTS.

Where brands meet decision-makers:

INTERNORGA is the foremost meeting point for key players in the catering market. Opinion leaders find out here about the major trends and developments for the coming business year.

  • Around 96,000 trade visitors from 41 countries
  • 25 % first-time visitors
  • 78 % wait until INTERNORGA before deciding what to buy
  • 54 % make their investment and purchasing decisions at the trade fair


Origin of visitors:

89,000 from Germany:

  • 24 % Lower Saxony
  • 17 % North Rhine-Westphalia
  • 14 % Hamburg
  • 10 % Schleswig-Holstein
  • 35 % other Federal States
  • 7,000 international visitors


Industry of visitors:

  • 27,760 restaurateurs
  • 14,400 hoteliers
  • 15,360 bulk consumers/caterers
  • 9,600 bakers/confectioners
  • 5,760 specialist retailers/planners
  • 2,880 food retail/drinks wholesale buyers
  • 17,280 retail managers – e.g. kiosks/snacks/petrol stations/food/non-food/butchery


Areas of interest to visitors:

  • 78 % food and drink
  • 51 % kitchen equipment and technology
  • 50 % furnishings and fittings
  • 37 % bakery and confectionery/shop fitting
  • 27 % computerised cash register systems and communication
  • 11% FH Nord (butchery)
  • 20 % other fields


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