EXCELLENT. PROFESSIONAL. SIMPLY THE BEST.
Visitor survey for 2016.
With around 95,000 visitors from 41 countries, INTERNORGA was once again the leading and largest trade fair for the out-of-home market in 2016. This can be seen in the excellent visitor satisfaction level of 99% and a fantastic recommendation rate of 91%.
Every year, INTERNORGA continues to generate new interest and potential business partners: a good 30% of visitors attended for the first time in 2016. Impressively, the scope of appeal of INTERNORGA has continued to expand, both in Germany and internationally. Almost 40% of trade visitors travelled more than 300 kilometres to be there.
As an exhibitor, you can reach companies of various sizes at INTERNORGA (55% with fewer than 50 employees, 20% with 50 to 199 employees and 25% with 200 or more employees). Such as diverse target audience presents a wide range of opportunities.
A FOCUS ON SALES. EXCELLENT CONTACTS. ENHANCED IMAGE.
Exhibitor results for 2016.
The results could not be better. INTERNORGA scores especially well in the ultimate purpose of trade fairs, ensuring that 91% of all exhibitors were able to attract new customers. To add to the excitement, 95% expect positive follow-up business. Furthermore, 90% of all exhibitors consider INTERNORGA to be the most important gastronomy trade fair in Germany. Highly satisfied exhibitors and excellent results in the exhibitor and visitor surveys reflect the significance of INTERNORGA.
"For us, INTERNORGA is by far the most important trade fair in Germany, with particular resonance in Scandinavia. We're pleased to be able to welcome such an international audience here."
Eric Martin-Vázquez, head of international marketing and business at Melitta Professional Coffee Solutions GmbH & Co. KG
Origin of visitors
|Hamburg / Schleswig-Holstein||30 %|
|Bremen / Lower Saxony||24 %|
|North Rhine-Westphalia||18 %|
|other parts of Germany||28 %|
Industry of visitors
|bakers and confectioners||9,500|
|bulk consumers and caterers||14,250|
|specialist dealers and planners||5,700|
|buyers from food retail and drinks wholesale||2,850|
|food-related industries (e. g. takeaways/snack bars/filling stations/food & non-food industry/butchers)||19,000|
Areas of interest for visitors
|food and drink||79 %|
|equipment and fittings||46 %|
|kitchen equipment and systems||53 %|
|baking and confectionery supplies and store design||36 %|
|computerised till systems and communication||26 %|
|other areas||19 %|
|(Multiple responses possible)|
Further impressive results:
of all visitors were satisfied
of visitors said that their
expectations were met.
of visitors are involved
in making decisions in