Newcomers' Area

Discover the innovative products and smart concepts in the Newcomers' Area. Companies have been presenting their latest ideas to the general public here since 2010.


The INTERNORGA Future Award recognises exemplary progress by companies and their products, promoting innovation and sustainability and setting standards.

Pink Cube

The Pink Cube gives inspiration, ideas and interpretations for international trends, for restaurants, bakers, butchers and hoteliers in Germany and abroad.



BACK Stage

Well-known from the TV series "Tortentuner" ("cake-tuners"): Thomas Horn, Bettina Schliephake-Burchardt and Frank Steidl show you just how creative the confectionery trade is.

Baker's Blue Box

Spotting the trends, taking the sales opportunities, developing new markets, and always keeping the right balance between expenditures and earnings.

Confectionery Art

Puts the focus on creative craft. Get inspiration from the imaginative artworks of the North German confectionery associations.