CRAFT BEER Arena

Unique beers, uniquely staged.

Hall B4, upper floor

The highlight for every creative drinks menu – INTERNORGA 2017 again presents unique craft beers in an appropriate setting. Each one of them is a product of innovative artisan skill, promising authentic pleasure for the palate.

The CRAFT BEER Arena sets up a unique bar atmosphere on the upper floor of Exhibition Hall B4, with brewers large and small, restaurant operators, beer sommeliers, buyers and specialist traders giving a wide-ranging overview of the exciting craft beer market. It gives visitors not only a chance to taste special beers, but also to get information and exchange views. With an extensive supporting programme on craft beer – which covers a series of topics such as setting the stage for craft beers at your own restaurant; cost accounting for successful craft beer marketing; adding value with higher prices; choosing the right beer menu; mixing creative beer cocktails; and food pairing. It includes subjects for everyone – newcomers and experts alike.

image craft beer


Programme CRAFT BEER Arena (available in German)

17.03.2017
14:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The glass is key to perfect flavour

SPIEGELAU craft beer glass test
16:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Relevance of craft beer for drinks wholesaling

Securing availability for restaurants and food service
Chair: Peter Eichhorn (Journalist and writer on beer)

Panellists: Volker Schnocks (Managing Director Hamburg Beer Company GmbH)

Bjarne Mark Hoier (Managing Director One Pint GmbH)

Dirk Schönzart (Managing Director Neue Bierkultur GmbH)

Günter Kommerowski ((Managing Director Nordmann Strelow GmbH & Co. KG)
18.03.2017
14:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The glass is key to perfect flavour

SPIEGELAU craft beer glass test
15:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Sweet food and craft beer - food pairing

Maisel&Friends and Valhrona combine chocolate with beer specialities
17:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Craft beer and bar culture

Barkeeper Knut Röhnelt has some surprises with craft beer in cocktails
19.03.2017
14:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The glass is key to perfect flavour

SPIEGELAU craft beer glass test
15:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Same ingredients, different flavour

Understanding the variety of flavours in one hour
Doemens Managing Director Dr. Wolfgang Stempfl in dialogue with beer writer Peter Eichhorn
17:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Craft beer and bar culture

Barkeeper Knut Röhnelt has some surprises with craft beer in cocktails
20.03.2017
14:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The glass is key to perfect flavour

SPIEGELAU craft beer glass test
15:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The art of combination - food pairing

Friesenkrone and Kehrwieder present an exciting combination of fish and beer
16:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: As a restaurant operator you have to be after the money

Björn Grimm (Grimm Consulting)
17:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: Interaction between gastro and craft beer movement

Chair: Peter Eichhorn

Panellists: Andreas Reitz Managing Director Braugasthaus Altes Mädchen)

Benji Poppitz (Managing Director Galopper des Jahres)

Knut Röhnelt (Owner Knuts Mixbecher)

Christian Zimelski (F&B Manager MERCURE HOTEL Hamburg Mitte)
21.03.2017
13:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: The glass is key to perfect flavour

SPIEGELAU craft beer glass test
14:00
Hall B4 upper floor - CRAFT BEER Arena

CRAFT BEER Arena: As a restaurant operator you have to be after the money

Björn Grimm (Grimm Consulting)