Courage. Makers. Markets.

The future of professional foodservice: consumption trends. Success factors. Growth potentials.


Thursday, 14 March 2019,
10.00 – 18.00 h | Mehr! Theater am Grossmarkt, Hamburg

The conference language is German – simultaneous translation into English

F&B Mall
The F&B Mall, with over 1.000 sqm, offers foodservice suppliers the opportunity to present themselves. They provide information on their latest products, bestsellers and service packages and offer snacks during the breaks.

Prices & Registration



Participation indispensable for
  • Owners, franchisees, senior executives and F&B managers in professional food service, including baker’s and butcher’s outlet chains, service station shops, event catering, start-ups etc.
  • Managers in the food, beverage and equipment industries
  • Marketing specialists and business consultants


Conference Programme 2019

From 09.00 h | Warm up with coffee & co.


Bernd Aufderheide, Hamburg Messe, and Gretel Weiss speak on behalf of the organisers.


1. Tomorrow's potentials

  • 2018: Top 100 foodservice players
  • Innovation. Trends and driving forces
  • Ways to grow & learning matter for 2019+

Speaker: Gretel Weiss, food-service, Frankfurt a.M.


2. Brain Power

  • On the intelligent use of digital systems
  • How to improve mental performance?

Speaker: Dr. Volker Busch, University of Regensburg, Regensburg


3. Blogging – Storytelling at its best

  • How posts influence people and markets

Speaker: Per Meurling, Berlin Food Stories, Berlin


12.00 h | Break: talking, eating and drinking

4. Frittenwerk – Make fries sexy

  • More humor in brand communication
  • Social media as a creative playground

Speaker: My Skendo, Frittenwerk, Düsseldorf


5. LEON – Winning, not fighting

  • PPP – Aligning purpose, philosophy and practice
  • How to match love with dollars

Speaker: John Vincent, LEON, London/UK


6. 'Nothing is certain, but everything is urgent'

  • A competitiveness outlook for 2019 and beyond

Speaker: Prof Stéphane Garelli, IMD / University of Lausanne, Lausanne, Switzerland


14.30 h | Break: talking, eating and drinking

7. Emotion – Tomorrow's currency

  • Transformation creates transactions

Speaker: Axel Weber, Axel Weber & Partner, Bochum


8. How to bring growth and change into accord?

  • Successful restaurateurs in discussion with Axel Weber
  • Employer attractiveness, brand culture, digital fitness

Participants: Kent Hahne, Apeiron, Bonn and David Baumgartner, dean&david, Gräfeling/Munich


9. On boldness and getting things done

  • More speed, less risk – decision making in extreme situations
  • What managers can learn from extreme sports people

Speaker: Benedikt Böhm, extreme skier / Dynafit, Munich


Moderation: Boris Tomic, foodservice, Frankfurt am Main


17.30 h | Forum finish drinks


– Programme subject to change without notice! –