A premiere at INTERNORGA: the Masterclass for International Growth & Franchising

Friday, 15 March 2019, 9:00 a.m. – 1:00 p.m. (Presentation language: English)


A new highlight awaits you on 15 March 2019! For the first time, INTERNORGA, together with international trade journal "FoodService Europe & Middle East", is organising the Masterclass for International Growth and Franchising. Ideal for companies who want to expand internationally with their concept! International experts will be providing practical tips and tricks about what to bear in mind when expanding and explaining the mechanics of franchising. Participants will also find out the essential aspects of a franchise negotiation, as well as useful information about international trademark protection. Share experiences and network with like-minded people and learn from those who have already established their concept on a global scale.

The Masterclass will be moderated by entrepreneur and Vapiano consultant Mario C. Bauer, as well as one of the leading franchise lawyers in the world, Babette Marzheuser-Wood.

Get your business ready for international growth and secure yourself one of the limited Masterclass tickets from 1 November 2018.

  • Participation fee (includes admission to INTERNORGA, download materials and a light lunch): €350 per person
  • Or as part of a package with admission to the International FoodService-Forum on 14 March 2019: €750 per person



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Mario C. Bauer

[Translate to EN:] Mario C. Bauer

...is an entrepreneur and consultant. For almost a decade he was a member of the Vapiano management board, a role in which he was responsible for expansion and new markets with a focus on national and international growth as well as partnerships. Together with his team he has opened more than 200 restaurants in 33 countries. And he is currently embracing a new challenge: the Curtice Brothers, a premium ketchup made of organic ingredients, produced in Tuscany. Here he is also following his philosophy: the only two things that matter in life are "love and food".

Babette Marzheuser-Wood

[Translate to EN:] Babette Marzheuser-Wood

...is partner of the international law firm Dentons in London, where she is responsible for the Global Franchise Group. She has been advising global companies on their expansion plans for 25 years now, including many global players like Costa Coffee, Pret and Wagamama. She is regarded internationally as one of the top 10 franchise lawyers for international franchising.