A premiere at INTERNORGA: the Masterclass for International Growth & Franchising

Friday, 15 March 2019, 9:00 a.m. – 1:00 p.m. || Hamburg Messe – fairground || Central Entrance, Room St. Petersburg, 2nd Floor
(Presentation language: English)


A new highlight awaits you on 15 March 2019! For the first time, INTERNORGA, together with international trade journal "FoodService Europe & Middle East", is organising the Masterclass for International Growth and Franchising. Ideal for companies who want to expand internationally with their concept! International experts will be providing practical tips and tricks about what to bear in mind when expanding and explaining the mechanics of franchising. Participants will also find out the essential aspects of a franchise negotiation, as well as useful information about international trademark protection. Share experiences and network with like-minded people and learn from those who have already established their concept on a global scale.

The Masterclass will be moderated by entrepreneur and Vapiano consultant Mario C. Bauer, as well as one of the leading franchise lawyers in the world, Babette Marzheuser-Wood.

Get your business ready for international growth and secure yourself one of the limited Masterclass tickets.

  • Participation fee (includes admission to INTERNORGA, download materials and a light lunch): €350 per person
  • Or as part of a package with admission to the International FoodService-Forum on 14 March 2019: €790 per person

Further Informations at +49 40 32 50 92 30 or internorga(at)interplan(dot)de



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Mario C. Bauer

Entrepreneur and advisor to Vapiano. For almost a decade he was responsible at Vapiano as an executive for international growth & partnerships. He and his team have opened and continue to operate over 200 restaurants in 33 countries. His current adventure is Curtice Brothers, an organic boutique ketchup cooked in Tuscany, where he can live up to this credo, that in life only two things matter "Love & Food". Mario has a true international mindset.

Babette Marzheuser-Wood

Partner, Dentons. Babette heads the Global Franchise Group at Dentons. She has 25 years' experience working for companies on international expansion strategies. She has advised many big global brands such as Costa Coffee, Pret and Wagamama on their international expansion strategy. Babette is rated a top 10 global leader in international franchising. She speaks German, English, French, Spanish and Russion.