PROFESSIONAL VISITORS – INDUSTRY CONTACTS.

Where brands meet decision-makers:

INTERNORGA is the foremost meeting point for key players in the catering market. Opinion leaders find out here about the major trends and developments for the coming business year.

  • 27 % first-time visitors
  • 53 % wait until INTERNORGA before deciding what to buy
  • 97 % make their investment and purchasing decisions at the trade fair


Origin of visitors:

  • 25 % Lower Saxony
  • 16 % North Rhine-Westphalia
  • 19 % Hamburg
  • 12 % Schleswig-Holstein
  • 28 % other Federal States
  • 7,000 international visitors


Industry of visitors:

  • 31% restaurateurs
  • 16% hoteliers
  • 18%  bulk consumers/caterers
  • 11%  bakers/confectioners
  • 4%  specialist retailers/planners
  • 4%  food retail/drinks wholesale buyers
  • 6%  retail managers – e.g. kiosks/snacks/petrol stations/food/non-food/butchery


Areas of interest to visitors:

  • 80 % food and drink
  • 51 % kitchen equipment and technology
  • 45 % furnishings and fittings
  • 32 % bakery and confectionery/shop fitting
  • 25 % computerised cash register systems and communication
  • 22 % other fields


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