Major changes only come about through dialogue. As the organizer of INTERNORGA, it is essential for us to involve our exhibitors and partners in structural changes. We have made significant strides in this regard over the past 1.5 years, not least through intensive discussions.
For decades, the INTERNORGA is considered as the leading trade fair for the entire out-of-home market, an innovator and source for trends, visionary concepts and new products. To make sure that this remains unchanged also in the future, we are now taking the next step.
The INTERNORGA 2022 is becoming more modern, more contemporary and more structured. There will be a concentrated segmentation, which is particularly important for visitors. Each exhibition area has direct access to its own entrance. Theme worlds are created that more closely reflect the actual market conditions. Extensive communication measures accompany the entire process
The goals of the restructuring:
- contemporary and optimized arragement of the exhibition areas
- Restructuring of entire areas to create new presentation opportunities:
- to enlarge or change the stand spaces
- to show synergies between many exhibitors
- for new exhibitors
- more stringent visitor guidance, especially for the steadily growing number of international visitors
New allocation of halls
Optimised exhibition areas, opportunities for synergy between exhibitors, new presentation possibilities, more stringent guidance for visitors – this will make all areas even more interesting and diverse.
Food and beverages
Tasteful concepts and refreshing ideas: Halls A1, A3, A4 and the upper floors of Halls B1 to B4 are all dedicated to the latest food and beverage trends. Thanks to improved hall layout, the motto from now on is "more space and more variety" - for example with the new trend areas. Here, bold start-ups meet the industry's top leaders and offer fresh inspiration for plates, glasses, and cups.
Restaurant and hotel equipment
The demands on restaurant and hotel equipment are growing rapidly. INTERNORGA provides this sector with a large-scale stage and unites hoteliers and restaurateurs with the leading equipment suppliers worldwide. Coupled with young and innovative formats on the upper floors - such as the Pink Cube with trend researcher Karin Tischer - visitors benefit from future-oriented impulses and an outstanding experience in Halls B1 to B4.
Kitchen technology and equipment
Larger, more modern, better: these were the priorities for the new hall planning - and this applies in particular to the kitchen technology and equipment segment. Halls B5, B6 and B7 now provide an extended area for visitors to experience the new products in this segment and display the opportunities and benefits of intelligent and connected kitchen solutions in a forward-looking ambience.
Bakery and patisserie
Presentation is everything – this applies for bakeries and patisseries in two ways: Nowadays, it's not just the baked goods that have to be visually and tastefully appealing; stylish store fitting concepts are also more important than ever to create a feel-good atmosphere for customers. From now on, visitors will therefore find groundbreaking impulses for the baking industry in Hall A3, in the direct vicinity of the coffee, food and snack concepts areas.
The future of the out-of-home market is digital: How to plan resources efficiently and thus save costs with the use of digital solutions is highlighted by the newly created "Digital" theme world: From cloud-based checkout and merchandise management systems to automated service planning and self-check-in offerings - around 50 exhibitors will present global trends and individual applications of digital tools in Hall A2.