‘The digital transformation process has long since reached the entire industry. If you want to make processes more efficient, reduce costs or cushion the omnipresent shortage of skilled workers, you cannot ignore digital assistance. Following the success of the 'Digital Applications' theme area launched in 2022, we will devote even more space to it at INTERNORGA 2023 – and thus offer the industry significant added value,’ promises Claudia Johannsen, Division Manager at Hamburg Messe und Congress.

Over five days, world market leaders and innovative start-ups will present their digital products and future-oriented technologies in Halls A2 and A3 and advise trade visitors from all areas of the foodservice and hospitality market on their choice of individual solutions. From digitised POS systems and waste management software to systems for personnel planning, logistics management and back-office connections, the areas of application of modern technology for the hospitality industry are limitless – and can be used to meet precise requirements. In this way, the right tools and applications can optimise internal processes, save resources or compensate for personnel bottlenecks. In this context, it is important that the systems are understandable and easy to operate so that they can also be used by unskilled workers.

Into the future

As a trend incubator, INTERNORGA brings together ideas, people and products to master the challenges of today and help shape the foodservice and hospitality market of tomorrow. Those interested can already secure their ticket. One-day and multi-day tickets are now available in the online ticket shop: https://www.internorga.com/info/besucher/tickets