INTERNORGA has always been the home of trends and a source of impetus for the entire foodservice and hospitality market. That tradition brings with it an obligation to understand the needs and demands of the various industries involved and ensure the trade fair is suited to them. This year, in addition to yet more new industry specials and trend areas, INTERNORGA is premiering the OFF THE RECORD Afterwork Lounge. For the first time, on three days of the trade fair, visitors and exhibitors will be able to round off the day together on-site. As well as a spectacular 20-metre-long bar in the centre of an elaborately decorated area, there are lounge areas, drinks, snacks and a live DJ. Admission and drinks are free of charge.
‘We know that people expect more from trade fairs nowadays. They are no longer just about presenting innovations, but also providing experiences. Our new Afterwork Lounge is all about that “event feeling”. We are delighted to be offering another format that brings people together in a fun and relaxed atmosphere,’ says Claudia Johannsen, Division Manager at Hamburg Messe und Congress.
The INTERNORGA Afterwork Lounge is open on three days of the trade fair: from Saturday to Monday, from 5.30 p.m. to 8.30 p.m.