Endless variety: INTERNORGA 2023 features numerous trends and new products for bakeries and confectioners

The ‘snackification’ trend is changing the range of products stocked by bakeries at lightning speed, transforming them from bread specialists into gastro-bakeries. Many businesses have seized the opportunity to increase their sales and are offering a more varied range of snacks and lunchtime inspiration. The trade fair, taking place from 10 to 14 March 2023, will provide a comprehensive overview of various snacks, speciality coffees, coffee machines, the latest food and beverage trends, sustainable packaging solutions and creative ideas for furnishings and fittings on an area of around 95,000 square metres. This year, the many product highlights and ever-popular formats such as the Back Stage will be supplemented by new opportunities for industry networking.

‘The range of products on offer for modern bakeries and confectioners has changed tremendously. At INTERNORGA, the latest snack ideas, coffee trends, efficient technologies for kitchens, baking and cooling, sustainable packaging solutions and much more cannot be displayed in one single hall. Instead they will be on show in ten halls laid out with a clear structure throughout the trade fair. In this way, we make interaction between all sectors possible and provide new ideas and valuable fresh impetus for sustainable business during challenging times,’ explains Matthias Balz, Project Manager at INTERNORGA.

Experience the full diversity of INTERNORGA: all the exhibition areas at a glance

Well-known domestic and international companies such as WMF, Dallmayr, Wolf Butterback and Vandemoortele present their products in the ‘Food and Beverages’ exhibition area. The exhibitors offer the latest snack ideas to stimulate a business, from wraps to tarte flambée or pinsa. The trendy ‘Craft Coffee Area’ brings together all the aspects of coffee in one place. In addition to high-quality portafilter machines and multifunctional automated coffee machines, visitors can experience special roasts and the hottest coffee trends. Thus, the area offers diverse possibilities perfectly suited to bakeries, and cafes.

The ‘Digital Applications’ area brings together intelligent solutions that can help in making any company fit for the future. From cash register and enterprise resource planning systems, waste management and personnel planning software, to apps for food and drinks orders – the range of possible applications of digital tools in the baking industry is endless. 

The ‘Kitchen Technology and Equipment’ exhibition areacould be of particular interest to bakeries that offer snacks. Visitors will find small combi-steamers and high-speed ovens, as well as a wide range of modern display cabinets and counters. The ‘Restaurant and Hotel Facilities’ halls, meanwhile, feature tasteful concepts for porcelain, cutlery, furnishings, and accessories to bring a special ambience to a location.

At the latest with the introduction of the new regulations for reusable packaging in Germany in January 2023, the topic of ‘Packaging & Delivery’ has become a significant factor for bakeries and confectioners. This is why sustainable packaging solutions, such as reusable takeaway coffee cups, now have their own, enlarged exhibition area. Promising innovations in the packaging sector and other F&B trends will also be presented by several start-ups in the ‘Newcomers’ Area’.

An appealing supporting programme for a holistic trade fair experience 

The popular Back Stage, presented by the confectioners’ guild, will once again be another highlight for the bakery sector. Visitors can look forward to interesting lectures, presented by master confectioner and TV judge Bettina Schliephake-Burchardt

In addition to the wide range of products, INTERNORGA offers the industry various networking opportunities. In March 2023, the trade fair will also make use of innovative formats such as the INTERNORGA Open Stage, which makes targeted knowledge transfer possible. It provides an inspiring location for industry stakeholders, exhibitors and visitors to discuss solutions to the current challenges in the sector.

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Juliane Schönherr
PR Manager
T. +49 40 3569 2460