More varied than ever: all the highlights of INTERNORGA 2023 at a glance

Always improving: INTERNORGA, the leading international trade fair for the entire foodservice and hospitality market, will take place from 10 to 14 March in the Hamburg exhibition halls with a number of new formats. The focus is on interaction between colleagues and experts on the main topics affecting the industry. After a three-year break due to the coronavirus pandemic, the popular Next Chef Award will return with celebrity chef Johann Lafer and other well-known representatives of the culinary arts. Here is an overview of the new formats, well-respected conferences and other exciting events going on at INTERNORGA.

What’s new at INTERNORGA 2023

INTERNORGA Open Stage | Hall A3 | Daily from 11 a.m. to 5 p.m. 
The wide variety of topics relevant to the industry is reflected in the diverse schedule for the new INTERNORGA Open Stage in Hall A3. In numerous input sessions and panel discussions, industry insiders will share their expertise on subjects such as the opportunities of cannabis legalisation, digitalisation, ghost kitchens, artificial intelligence and robotics.

AI CENTER | Hall A3 | Booth A3.629
The potential of artificial intelligence in the foodservice and hospitality market is still largely untapped. INTERNORGA and AI.HAMBURG want to change that. The new AI CENTER in Hall A3, Booth 629, offers start-ups a platform to present their solutions for restaurants and the hotel industry, among other sectors. The focus is on specific measures and applications with which, among other things, the customer experience, personnel matters, enterprise resource management, processes, sustainability and much more within an organisation can be optimised and made more efficient.

What The Food! – by foodlab | Between Hall B3 upper floor and Hall B4 upper floor | Daily from 11 a.m. to 6 p.m.
The What The Food! stage brings you the hottest topics and trends in the food sector. New work, sustainability, International & Futures Food and digitalisation are among the topics that will be covered in masterclasses, talks, live pitches and panel discussions. The stage provides fresh impetus and brings the start-up scene to life. The individual panels will be presented by industry insiders such as Christin Siegemund from foodlab Hamburg, chef and author Antje de Vries from F&B Heroes and Dr Hendrik Susemihl from GoodBytz.

INTERNORGA OFF THE RECORD | Hall B5 | 11 to 13 March, 5.30 p.m. to 8.30 p.m.
The OFF THE RECORD Afterwork Lounge premieres at this year’s INTERNORGA. Exhibitors and visitors are invited to round off the day together in a relaxed atmosphere on Saturday, Sunday and Monday evening. A spectacular 20-metre-long bar, chilled lounge areas, drinks, snacks and music from a live DJ await the INTERNORGA crowd in Hall B5 from 5.30 p.m. Admission and drinks are free of charge.

In addition to these new formats, there will also be plenty of established and popular events and specials for INTERNORGA participants to enjoy. Here are just a few of them: 

International Foodservice Forum | Congress Center Hamburg (CCH), Room 1 | 9 March 2023, 10 a.m. to 6 p.m. 
To kick off INTERNORGA on Thursday, 9 March, the International Foodservice Forum 2023 will once again host a top-class industry meeting. The CCH, in the immediate vicinity of the exhibition grounds, brings together the people who drive the foodservice and hospitality market with entrepreneurial spirit and smart ideas. The programme of major players in the industry for 2023 includes plant-based potential, brand management, digitalisation and team building. On the stage of this year’s edition of the largest conference of its kind in Europe, with over 2,000 national and international participants, are the TV football pundit and former professional footballer Bastian Schweinsteiger and presenter and sports journalist Gerhard Delling, among others. They will be discussing the importance of successful team building in challenging times.

German catering congress | Congress Center Hamburg, Room 4 | 13 March 2023, 9 a.m. to 3.30 p.m.
On Monday, 13 March, community catering professionals will gather at the CCH for the 47th German catering congress. Under the motto ‘GREEN in the future’, it will be all about new ideas, clever concepts and effective solutions to ensure sustainability in the industry. Together with gvpraxis, the trade magazine for professional community catering, industry representatives will provide insights into their strategies and offer useful recommendations for action.


German Gastro Start-Up Award | Room Chicago | March 10, 1.30 p.m.
The German Gastro Start-Up Award is presented by the Leaders Club, INTERNORGA and orderbird. Which of the six finalists wins the renowned industry prize will be decided on the first day of the trade fair, Friday, 10 March, at 1:30 p.m. in front of a live audience in Room Chicago at Hamburg Messe und Congress.

Next Chef Award | East Foyer upper floor | 12 and 13 March 
The Next Chef Award is back at INTERNORGA after a three-year break. Over two days, the leading international trade fair for the foodservice and hospitality market and celebrity chef Johann Lafer will be looking for the best up-and-coming chef. 17 fresh talents will demonstrate their skills in three challenges in front of a live audience and a top-class expert jury.

Pizza Experience | Hall B6, Booth B6.250
With pizza workshops, pizza acrobatics shows and live inspiration, it’s all about the fine art of creative pizza baking at Booth B6.250 in Hall B6. Together with the Berlin-based pizza school run by Umberto Napolitano, both masters of their craft and up-and-coming talents will present new ideas and techniques. Highlights at the trade fair include the 10th German Championship of Pizza Bakers on 13 March 2023 and the 1st European Pizza Championships Germany on 14 March.


Craft Coffee Area | Hall B2, upper floor
The name says it all: the Craft Coffee Area is all about individual coffee roasts and trends. Visitors can expect a large selection of innovative coffee machines and new developments such as ‘coffee printers’, which decorate milk froth with artistic motifs.

Craft Spirit Lounge | Hall B4, upper floor
Another source of inspiration in the beverages sector is the popular Craft Spirit Lounge. From handcrafted fine fruit brandies and liqueurs to smoky whiskies, gins with unusual botanicals, and non-alcoholic alternatives, visitors will find the finest distillates from young and trend-conscious manufacturers of spirits who focus on creativity and new taste experiences, as well as regionality and sustainability.

Newcomers Area | Hall B4, upper floor
This must-see area is not only a source of inspiration for trend scouts. Whether it is vegan eggs or plant-based shrimp, from 10 to 14 March, 15 recently established companies will present their product innovations for visitors to discover in the INTERNORGA Newcomers Area.

Packaging & Delivery | Hall B3, upper floor
In the Packaging & Delivery trend area, INTERNORGA participants will find everything they need for a successful takeaway and delivery business. In addition to the biggest delivery companies such as Lieferando and Uber Eats, the leading trade fair brings together many national and international companies presenting environmentally friendly packaging solutions and a wide variety of reusable systems.

PINK CUBE | Hall B2, upper floor
The home of trends at the trade fair. From 10 to 14 March 2023, visitors to INTERNORGA can discover the latest developments in the food and beverages sector in the trendy Pink Cube. Trend researcher Karin Tischer will be presenting insights from the industry several times a day in 30-minute talks, free of charge and with no need to register.

ProVeg | Hall A1, Booth A1.207A
Whether it is in one-to-one conversations at the trade fair booth or listening to the various specialist talks, visitors to INTERNORGA will find answers to all their questions about plant-based cuisine from ProVeg, the food awareness organisation for plant-based nutrition.

Skywalk Table | Between Hall A1 and Hall B1
A particular highlight at INTERNORGA is the spectacular Skywalk Table on the glass bridge between Hall A1 and Hall B1. The latest trends and products from well-known tableware manufacturers are presented on a 40-metre-long table. The table decoration shows at a glance how the future of crockery, cutlery and the like will look.

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Juliane Schönherr
PR Manager
T. +49 40 3569 2460