Newcomers Area

The latest trends and innovations will be shown first at INTERNORGA. Whether it's an egg without chicken, vegan tuna, heatable lunch boxes or a garlic-neutralising soft drink - the Newcomers' Area at INTERNORGA was once again the place to go in 2025 for anyone looking for unusual and new ideas. 

With its unique mix of new products and innovative services, the Newcomers' Area offers visitors plenty of inspiration and the participating companies numerous contacts in the catering, hotel and retail sectors, among others. Demand has been unbroken for thirteen years and places are limited. So it pays to be quick! Every year, around twenty companies - from unknown start-ups to well-known traditional companies - have the opportunity to take part in THE trade fair highlights in order to tap into new target groups and business areas and make a major breakthrough in the out-of-home market with their product.

The Newcomers' Area is centrally located on the highly frequented upper floor of Hall B4, making it the place to be and hotspot for all trade fair visitors.

We have put together an all-inclusive package for you for EUR 3,980, which will enable you to make a professional and successful trade fair appearance:

• 9 sq. m stand area
• Marketing package (entry in all of the trade fair media)
• 2 exhibitor’s passes
• Stand construction, lockable storage
• Carpet
• Electrical connection 3 kW
• Lighting
• 1 lockable counter
• 1 bar stool
• Fascia lettering will be requested by our stand builder in due time
• Targeted PR and marketing activities by Hamburg Messe

There are no limits to your innovative ideas in 2026!