The ‘place to be’ for new businesses in the out-of-home sector

The latest trends and innovations will be shown first at INTERNORGA. Whether it's an egg without chicken, vegan tuna, heatable lunch boxes or a garlic-neutralising soft drink - the Newcomers' Area at INTERNORGA will once again be the place to go in 2025 for anyone looking for unusual and new ideas. 


With its unique mix of new products and innovative services, the Newcomers' Area offers visitors plenty of inspiration and the participating companies numerous contacts in the catering, hotel and retail sectors, among others. Demand has been unbroken for thirteen years and places are limited. So it pays to be quick! Every year, around twenty companies - from unknown start-ups to well-known traditional companies - have the opportunity to take part in THE trade fair highlights in order to tap into new target groups and business areas and make a major breakthrough in the out-of-home market with their product.


The Newcomers' Area is centrally located on the highly frequented upper floor of Hall B4, making it the place to be and hotspot for all trade fair visitors.

Exhibitors 2024

Suppliers such as Not Egg and Neggst were among those taking part in 2024. They impressively demonstrated that innovative product ideas don't have to be made from real eggs. The Raging Pig Company also showed that meat-free products are possible with plant-based bacon and the new Classic German Bratwurst, as did Düzgün in cooperation with The Vegetarian Butcher, who have developed a plant-based kebab. Vanozza proved that its vegan cheese alternatives based on cashews also tastes as good as real cheese. The start-up Four Taste presented tempeh, a meat alternative made from fermented pulses that offers pure flavour.

In the non-food sector, companies such as Moonich, which creates a feel-good atmosphere with high-quality lifestyle and interior products, and Heatsbox, which is inspiring the market with its smart heating lunchbox, were also involved. 

Further information on all of these companies can be found on here:

Exhibitors 2024 (.pdf)

2024 with us:

Do you have any questions? Feel free to contact us!

Vincent Spitzmann

Exhibition Manager Food and beverages

Vincent Spitzmann