The 100th INTERNORGA

Visitors in front of the entrance to INTERNORGA 1964.

Since its first edition in 1921, the INTERNORGA has brought together the people shaping the out-of-home market. Across generations, it has become a place for exchange, fresh perspectives and pioneering developments. Here, ideas meet entrepreneurial spirit, experience meets innovation, and tradition meets the future.

With its 100th edition in 2027, the INTERNORGA reaches a remarkable milestone. The story of the trade fair is also the story of an industry in transition, from the beginnings of modern hospitality through technological advances and new business concepts to the topics shaping Hospitality and Foodservice today.

A Coca-Cola exhibition booth from 1958, featuring a counter, glasses, and visitors during a product demonstration.

Throughout its history, the INTERNORGA has been more than a trade fair. It is a meeting place, a source of inspiration and a trusted partner for an industry that continually reinvents itself. The 100th edition offers an opportunity to reflect on defining moments from the past while looking ahead. After all, the most exciting ideas emerge where people come together.

The INTERNORGA Through the Decades

Historic photographs from more than a century of trade fair history illustrate how the INTERNORGA and the out-of-home market have evolved together over time.

Visitors in front of the entrance to INTERNORGA 1964.
Matthaes Verlag's booth with visitors in 1966.
Product demonstration at the Hobart Steakmaster booth in 1967.
Demonstration of a bread-slicing machine in 1968
Visitors at the entrance to INTERNORGA in 1969.
Dr. Oetker's booth in 1971.
Visitor area at an ELO brand trade show booth in 1978.
Toasting with an oversized Astra beer glass in 1980.
Visitors in front of the entrance to INTERNORGA in 1985.
Visitors at the DEHOGA booth in 1992.
Cooking demonstration at a Küppersbusch booth in 1994.
Coca-Cola presentation in 1995.
Visitors in front of the entrance to INTERNORGA 2000.
A historical trade show booth titled “Technical Innovations,” featuring technical products on display and several people from 1920s.

The 100th Edition in March 2027

From 12 to 16 March 2027, the INTERNORGA will take place for the 100th time at Hamburg Messe und Congress. Further information about the anniversary edition will be released in the coming months