Beer is one of the most defining enjoyment categories in hospitality and foodservice – and at INTERNORGA 2026 it reveals its full breadth. From long-established breweries and international classics to trendy craft beers, visitors experience the entire spectrum of a dynamic industry built on quality, origin and innovation.
Bavarian Brewing Tradition Meets Craft Creativity:
ERDINGER Weißbräu is bringing its renowned wheat beer specialties to Hamburg, standing for genuine and authentic enjoyment. The traditional Barre private brewery from Lübbecke showcases not only classic beer specialties but also fresh inspirations such as Fassbrause and modern beer-mix beverages. “INTERNORGA offers us the opportunity to present our portfolio in
all its diversity – from traditional beers to innovative alcohol-free and mixed varieties that meet the spirit of the times,” says Christoph Barre, Managing Partner of Privatbrauerei Barre.
International Beer Diversity & Northern German Brewing Craft:
With Budweiser Budvar, visitors experience a legendary Czech lager – a true synonym for quality and origin. Two Chefs Brewing delivers extraordinary craft beer creations, offering new taste experiences and fresh momentum for the gastronomy sector. The Dithmarscher Brewery demonstrates how characterful regional varieties bring genuine originality to the trade fair.
Innovative Solutions for the Perfect Pour:
Modern systems such as BEERJET and Bottoms Up Beer Germany combine speed with showmanship, illustrating how seamlessly technology and beer culture can go hand in hand. At INTERNORGA, beer becomes an experience – diverse, surprising and always aligned with the needs of modern hospitality businesses.
