Pure anticipation: 10 reasons to visit INTERNORGA 2023

Innovative networking formats, current trend areas and an exciting supporting programme: Do you need even more reasons why a visit to INTERNORGA is worthwhile? We have summarised 10 specials that you should not miss under any circumstances.

There are numerous reasons to visit INTERNORGA 2023. In addition to the diverse exhibition areas, the relevant industry congresses, and the exciting award ceremonies, we have collected 10 more reasons why you should definitely visit the industry event of the year:


Open Stage

Innovation hub and source of inspiration: with the new Open Stage, INTERNORGA is for the first time offering all visitors from the catering, hotel and bakery sectors an exciting format on the most important topics that affect the industry. The audience can expect inspiring speakers and current topics at the pulse of time.


What the food! In the immediate vicinity of the coveted Newcomers Area, the dynamic and creative food scene shows its face. Whether it's reusable, future food, sustainability, or digitalization - here you'll find fresh brain food and interesting impulses every day.

Digital Applications & AI

As a trendsetter, INTERNORGA 2023 will again offer a wide variety of exhibitors whose products and services will shape the industry of tomorrow. In the enlarged trend area "Digital Applications", the trade fair will bring together all digital trends for five days. Also in focus: the topic of artificial intelligence. INTERNORGA demonstrates how the out-of-home market can profitably use AI.

Pink Cube

There is no way around it when it comes to the most popular trends in the F&B sector: the Pink Cube stands for epicurean inspiration. Trend researcher Karin Tischer (food + more, Kaarst) provides exciting insights into the new developments in the gastronomy and foodie scene that will soon be "on everyone's lips" in this country, too.


At the ProVeg International stand, not only vegans will get their money's worth. "Plantbased" is the name of the new revolution in the out-of-home market. The ProVeg experts are available to the industry as an experienced contact and advise on all questions of plant-based nutrition in the foyer in the middle of the upper floor.

Skywalk table

This year, Hamburg's longest table setting will once again show what is state-of-the-art in tabletop. With a length of 40 meters, it will be an attractive eye-catcher on the glass bridge between Hall A1 and Hall B1 with the latest tableware, cutlery and decorating innovations.

Craft Coffee Area and Craft Spirit Lounge

The Craft Coffee Area is the mecca for craft coffee lovers who appreciate individuality, craftsmanship and the best taste. The trend area presents individual roasts and trends around the "black gold".  Another source of inspiration about innovative beverages can be experienced in Hall B4, upper floor. In the Craft Spirit Lounge, visitors will find the entire range of individually produced craft spirits: from fine brandies and liqueurs to whisky & co - the finest drinks are served here.

Packaging & Delivery

Never before has the topic of sustainable packaging been as important for the industry as it is today. Catalyst is the new mandatory reusable packaging. INTERNORGA 2023 will show which forward-looking solutions are available in the field of packaging & delivery in a large trend area.

Pizza Experience

Mediterranean passion meets artisan perfection - the Pizza Experience will enchant all fans of the Italian export hit. In cooperation with the Pizza School Berlin, there will be rousing live workshops, daring acrobatics shows and delicious tastings of the Germans' favourite fast food in Hall B6. The culminating highlight: the 10th German Championship of Pizza Bakers and the 1st European Pizza Championships Germany, where champions and young up-and-coming talents compete for the title.

Back Stage

The legendary Back Stage - the highlight of the confectioner's art - will be creative and delicious again this year.  Bettina Schliephake-Burchardt, head of the Hamburg Confectioners' Guild and well-known TV judge ('Das große Backen' and 'Das große Promibacken'), invites young talents and experienced masters to prove their skills. Here, visitors experience elaborate works of art and the latest trends in cakes, pastries and confectionery.

Images: © Hamburg Messe und Congress / Zapf