Tea: The comeback of a classic – discover at INTERNORGA 2026 what your guests will want to drink tomorrow

Discover how tea is being reimagined at INTERNORGA 2026. From matcha to bubble tea, from cold brew to tea tonic: this is where classics meet creative ideas and modern flavours. Discover brands that turn tradition into lifestyle and show how tea is bringing fresh momentum to the beverage business!

Welcome to the new world of tea. Experience how creative, modern and pleasure-oriented the industry is at INTERNORGA 2026. From traditional varieties to experimental reinterpretations – tea inspires with its diversity, naturalness and whole new worlds of enjoyment.
 

Tradition meets trend: tea as a modern moment of enjoyment  

Matcha, hojicha, bubble tea or creative tea mocktails: tea is increasingly becoming a lifestyle product. It stands for mindfulness, quality and conscious enjoyment – values that are increasingly decisive for many guests when making purchasing decisions. At INTERNORGA, exhibitors such as Meßmer, Main Tea, Hanseatic Tea Export GmbH and just green GmbH will show you how tea is becoming a lifestyle statement.
 

Cold brew & iced tea redefined

Cold brew teas are totally trending right now. They are light, natural, low in sugar and therefore perfect for anyone looking for refreshment without compromise. Cold brew and modern iced tea creations delight with their clear aromas, natural ingredients and pure taste. Whether as a signature drink, a to-go product or part of innovative food concepts – INTERNORGA shows you the diversity of modern tea creations. 

Contact

Annika Meyer
PR Manager INTERNORGA
T. +49 40 3569 2445
Annika Meyer