The variety of vegan baked goods at INTERNORGA 2024

Vegan alternatives are becoming increasingly popular in both the classic bakery range and the snack segment - even among non-vegans. INTERNORGA provides visitors from the industry with valuable impulses, inspiration and freshly baked news.

Vegan food and baked goods are on trend. Although only about two percent of Germans are currently vegan, customers are very curious to try vegan foods and are increasingly eating a more flexitarian and healthier diet. Aspects such as sustainability, animal welfare, the critical global climate situation and a regional and seasonal diet are becoming increasingly important for many and eating habits are being reconsidered. Vegan baked goods and snacks are no longer niche products or a short-term trend, but a long-term development.

Exhibitors at INTERNORGA will be showcasing a wide range of ideas for plant-based products for the baking industry. Anyone who wants to get an overview is in good hands at the leading trade fair for the out-of-home market. INTERNORGA partner ProVeg, which is committed to the transformation of the global food system and provides the industry with comprehensive information on vegan baked goods and confectionery, will also present the hottest news in terms of plant based food.

Image: © Hamburg Messe und Congress / Rene Zieger