After the covid pandemic, which kind of hotel trends will resonate with travelers and what will be embraced by them? These are always questions that concern experts. Some trends can already be identified. For example, the topic of digitization in the hotel industry has received a major boost from the pandemic. Contactless technologies are not only increasingly being used, but also being accepted by skeptics. It could be the "digital key", which can be used through an app on the smartphone to open the room door or even the digital check-in or check-out.

According to an investigation by the British Independent, "smart materials" are on the rise. These included antimicrobial surfaces for the reception desk, lobby or hotel restaurant. Self-cleaning faucets in bathrooms are no longer utopian, like the special resins for floors and walls, on which viruses cannot adhere and survive. Air and water supply systems are filtered and cleaned.

The serviced apartment segment is experiencing a mass of popularity. Simple rooms give way to studios and suites with kitchens to reduce or at least minimise contact with room service and housekeeping.  

The pandemic has also increased guests' desire to spend time outdoors. Outdoor areas and open spaces for hotel guests are becoming increasingly important. Outdoor spaces are being remodeled or expanded. Roof terraces are also becoming more popular. These are being greened and developed into attractive outdoor areas.