Review 2022: Fuel for the future

The advent of a new hospitality world

Friday, 29th April 2022 || 10:00 - 18:00 h


After two years, Europe's largest congress for the professional catering industry celebrated its comeback live on April 29. Lots of brain food for visitors and listeners - or as the motto of the 40th International Foodservice Forum was: "Fuel for the future - The advent of a new hospitality world."

The program was colorful, future-oriented and at the same time gave courage for a successful future in the hospitality industry.

© Hamburg Messe und Congress / Thomas Fedra

Programme 2022

Starting 09:00 | Warm-up talks with coffee and co.

Opening address

by Bernd Aufderheide, Hamburg Messe, and Boris Tomic, foodservice


Market potentials


1. Psyche. Power. Perspectives
  • 2021: The top 100 foodservice players
  • Winners and losers, drivers and trends
  • Learning content for 2022+

Speakers: Gretel Weiß and Katrin Wißmann, foodservice, Frankfurt am Main

2. Deliver, deliver, deliver
  • Delivery Business in Germany: talk with Katharina Hauke, Lieferando, Berlin
  • Case Study: operating your own logistics fleet, Jens Hochhaus, burgerme, Munich
3. Profitables Pricing 2022+
  • Raising prices - more than just juggling with figures

  • Guests, employees and products in the spotlight

Speaker: Prof. Dr. Torsten Olderog, AKAD University, Stuttgart


12:00 - 13:00 | Refreshments and networking break


Success factors


4. Foodservice export success
  • Business model in-house brewery: profile and partnerships
  • Taking beer and Bavarian cuisine from Germany to the world

Speaker: Lars Eckart, Paulaner Franchise & Consulting, Munich

5. Triple power with technology, delivery & innovation
  • Gastro benchmark for digital transformation
  • Pizza topping trends - culinarily creative

Speaker: Matthias Maier, Domino’s Pizza Deutschland, Hamburg

6. Fish & no chips, sushi on- and offsite
  • Asian Food in Europe
  • Expanding into Denmark, the UK & Germany

Speaker: Andreas Karlsson, Sticks'n'Sushi, Copenhagen/Denmark

7. Digitalisation and digital communication
  • Covid-19 as a catalyst for digitalisation
  • Guest retention, acquisition and communication in the digital age

Speaker: Michael Kuriat, TNC Production, Leipzig


14:40 - 15:25 | Refreshments and networking break


Consumption trends


8. Plant-based: popular and lucrative
  • Trend or must-have?
  • A veggie ranking from branded foodservice chains

Speaker: Katleen Haefele, ProVeg, Berlin

9. Success with green burgers
  • Does red meat give way to green patties?
  • Brand potential recognized: the king in new apparel

Speaker: Klaus Schmäing, Burger King Germany, Hannover

10. Sustainability as a sales driver?
  • Why a company must take action now
  • Case Study: Green Beetle

Speaker: Clarissa Käfer, Käfer Gruppe, Munich




Leadership in the 21st century
  • Successtion planning and leadership

Speaker: Anders Indset, economic philosopher, Frankfurt am Main

Moderation: Ilona Renner and Boris Tomic, foodservice, Frankfurt am Main

17:15 | Drings and networking


Conference language: German | Simultaneous interpretation: English
– Programme subject to change! –


A do-not-miss event for

Owners, start-ups, franchisees, senior executives and F&B managers from quick service to fine dining including butchery and bakery chains, service station shops and event catering, managers in the food, beverage and equipment industries, marketing specialists and business consultants.

F&B Mall

During the breaks, our partners will indulge the guests of foodservice Forum at the F&B-Mall. Taste the latest culinary highlights and delicious bestsellers. You can also get information about a wide range of services.

Are you an exhibitor at INTERNORGA and interested in participating in the "F&B Mall"? Please contact:

Philipp Gellweiler, Deutscher Fachverlag GmbH

Tel: +49 069 7595-1793



For the 40th time, foodservice Forum and F&B-Mall will take place during INTERNORGA at Congress Center Hamburg (CCH) as a joint event between Hamburg Messe und Congress GmbH and trade magazines foodservice and foodservice Europe & Middle East, dfv media group, Frankfurt am Main. Some 2,000 participants are expected at this day full of action and information.


For further information please contact us: yvonne.reinshagen(at)hamburg-messe(dot)de