Success is here.

Who says that success can not be planned? For decades, INTERNORGA, as the leading trade fair for the entire out-of-home market, has repeatedly created the ideal conditions for entrepreneurial success. With the motto "going ahead", we want to live up to our claim to be the authoritative source for trends and visionary concepts in this year as well. Decision-makers from all over the world will meet in March - on the five most important days of the year - in the pulsating INTERNORGA metropolis Hamburg. Brands, makers and companies present themselves in a unique environment and shape their ideas, products and processes in the coming years of their industries.


News from the branche. News from the INTERNORGA

These are the top trends in the industry

Trends in the baking industry are extremely diverse - who would know this better than development and trend researcher Karin Tischer from food & more in Kaarst, Germany? The international and well-known expert reports on the most promising trends.

At the forefront - coffee specialties outside home

A quarter of total annual coffee consumption in Germany is already consumed outside home - with a strong upward trend - including in bakeries and patisseries. INTERNORGA 2024 provides information on the latest coffee trends on the market.

The variety of vegan baked goods at INTERNORGA 2024

Vegan alternatives are becoming increasingly popular in both the classic bakery range and the snack segment - even among non-vegans. INTERNORGA provides visitors from the industry with valuable impulses, inspiration and freshly baked news.

Booming bakery gastronomy: New snacking trends

The snackification trend is rapidly gaining momentum - and this presents great opportunities for the bakery and confectionery industry. INTERNORGA 2024 will showcase the latest trends and innovations.


Some kitchen technology exhibitors have already given a glimpse behind the scenes.

The INTERNORGA visitor knows what he has at this fair. The days are characterized by a good mood at the end customer and also at the specialist dealers.

Christian Frieß, Director of Marketing Communications RATIONAL