Booming bakery gastronomy: New snacking trends

The snackification trend is rapidly gaining momentum - and this presents great opportunities for the bakery and confectionery industry. INTERNORGA 2024 will showcase the latest trends and innovations.

Snacking market opportunity

Snacking is an ongoing trend in the food and beverage industry and fits in perfectly with the modern to-go lifestyle. More and more people are eating away from home, bakeries and confectioners are not only present in this growing market, but also extremely innovative and creative when it comes to satisfy consumer demands. INTERNORGA 2024 is the hotspot to discover the latest snack trends and the diverse culinary offerings for tomorrow's bakeries and patisseries.

Numerous companies from the food sector will be presenting innovative snack ideas from Germany and abroad. Healthy, regional and seasonal snacks continue to be very popular with consumers, not only in large cities, but also in rural regions. Rich and freshly filled sandwiches, bagels, wraps and much more are expanding the bakery range and providing culinary variety. Many bakeries are going beyond their traditional range and are already offering products from the gastronomy sector such as bowls, salads, etc. International culinary classics such as Italian pizza, Mexican wraps and Asian bao buns are increasingly conquering the sales counters.

Image: © Hamburg Messe und Congress / Rene Zieger