Hamburg and INTERNORGA: A Success Story

For more than 100 years, Hamburg has been the home of INTERNORGA. What the leading trade fair for the entire out-of-home market and the Hanseatic city have in common and which highlights trade fair visitors should not miss in the northern German metropolis.

An institution for the Hanseatic city: held for the first time in 1921, INTERNORGA quickly consolidated its status as the leading international trade fair for the entire out-of-home market. What was then still held on the grounds of the Zoological Garden under the unwieldy title "Spring Fair for all the needs of hotel, restaurant, café and canteen kitchen businesses" has long since become a permanent fixture in the calendar of events for the entire industry.

In addition to the varied trade fair programme, a visit to the northern German metropolis is obligatory. Whether it's the pulsating nightlife in the Schanzenviertel district with its countless restaurants, pubs and bars, a detour to the Kiez district, a morning stroll to the fish market or cultural highlights such as a visit to Hamburg's new landmark, the Elbe Philharmonic Hall: It is the multifaceted nature of the city that has provided a perfect stage for INTERNORGA for decades, reviving anticipation for the next event.