Coffee has long been more than just a drink – it is a traffic generator, a distinguishing feature and a promise of quality. And that is precisely why Hamburg will once again become the key meeting place in March 2026 for anyone who wants to further develop their coffee offering and position themselves for future success in a competitive market.
At INTERNORGA, leading brands, ambitious start-ups and industry experts come together to show how taste, technology and sustainability interact and which trends will shape the business in the coming year.
Classics reimagined – diversity with a future
Whether cold brew, nitro coffee, specialty blends or classic espresso: coffee remains one of the most important luxury products in the food service and hospitality market. Exhibitors such as WMF, Melitta, JURA, Rheavendors, Astoria and Coffee Colorato will be presenting new developments in aroma, extraction and customisation, and showing how modern brewing techniques can deliver impressive quality even at high speeds. INTERNORGA has valuable answers for all businesses that want to delight their guests with consistently good quality.
Tech meets taste
Intelligent functions, intuitive operation and optimised processes ensure that technology and taste go hand in hand. Whether for cafés, bakeries or chain restaurants: discover at INTERNORGA how sustainable coffee technology can make your everyday work easier and set new standards in service.
Exchange, knowledge, orientation
Thirsty for brainfood and insights? On stages such as the OPEN STAGE, experts share their insights and best practices on coffee trends, concepts and new business models. Networking areas such as the OFF THE RECORD meeting and after-work lounge offer space for discussions, questions, visions and valuable networking.
Inspiration, innovation & networking: if you want to experience and help shape the coffee trends of tomorrow, Hamburg is the place to be!
