Hospitality Design
with Purpose

The Usual Rotterdam © Nina Struve für JOI-Design

Hotels, restaurants, and bars are becoming sanctuaries in a loud, dynamic world. Hospitality design focuses on purpose rather than hype: spaces that support well-being, follow sustainable principles, and tell authentic stories. Natural lighting concepts, real materials such as wood or stone, revitalized buildings with character instead of slick new constructions and interchangeable looks—all these elements create places where guests can arrive, breathe, and recharge. 

Sustainability becomes second nature, from durable materials to recycling and upcycling concepts. Culture, nature, and authenticity run like a red thread through bold, individual designs that intentionally break norms—and remain unforgettable. Hospitality design becomes a statement: emotional, responsible, and future-ready.

Enigma Barcelona © Corinna Kretschmar-Joehn

The bar front at The Usual Rotterdam is made from reused tile remnants from its own construction, showcasing impressive sustainable recycling. Enigma Barcelona transports visitors into an imaginative treetop, offering a momentary escape. The communal areas at Lively Gronau are designed to encourage interaction and accommodate the needs of silver agers.

Lively Gronau © Christian Kretschmar für JOI-Design

Design inspiration at INTERNORGA 2026

In 2026, visitors will find more space than ever before dedicated to the latest interior and tabletop trends and impressive visual concepts. With the restructuring of the halls, the section for restaurant and hotel equipment is expanding. 

Exhibitors include Ikono and Welzel Collection, May Design GmbH, Diga Colmore Venlo B.V., Aqua Design Wellness, Nordisch Moos Tischlerei feinwerk GmbH & Co. KG, and Ape Labs.