Booming bakery gastronomy: New snacking trends
The snackification trend is rapidly gaining momentum - and this presents great opportunities for the bakery and confectionery industry. INTERNORGA 2024 will showcase the latest trends and innovations.
In 2024, INTERNORGA will once again showcase the latest trends, inspiration and innovations in the food and beverage sector - especially for bakeries and confectioners. In addition to new products and ideas in the snacking sector, networking is also at the top of the trade fair agenda, for example at the popular Open Stage.
Snacking market opportunity
Snacking is an ongoing trend in the food and beverage industry and fits in perfectly with the modern to-go lifestyle. More and more people are eating away from home, bakeries and confectioners are not only present in this growing market, but also extremely innovative and creative when it comes to satisfy consumer demands. INTERNORGA 2024 is the hotspot to discover the latest snack trends and the diverse culinary offerings for tomorrow's bakeries and patisseries. Numerous companies from the food sector will be presenting innovative snack ideas from Germany and abroad. Healthy, regional and seasonal snacks continue to be very popular with consumers, not only in large cities, but also in rural regions. Rich and freshly filled sandwiches, bagels, wraps and much more are expanding the bakery range and providing culinary variety. Many bakeries are going beyond their traditional range and are already offering products from the gastronomy sector such as bowls, salads, etc. International culinary classics such as Italian pizza, Mexican wraps and Asian bao buns are increasingly conquering the sales counters.
The variety of vegan baked goods at INTERNORGA 2024
Vegan alternatives are becoming increasingly popular in both the classic bakery range and the snack segment - even among non-vegans. INTERNORGA provides visitors from the industry with valuable impulses, inspiration and freshly baked news
Vegan food and baked goods are on trend. Although only about two percent of Germans are currently vegan, customers are very curious to try vegan foods and are increasingly eating a more flexitarian and healthier diet. Aspects such as sustainability, animal welfare, the critical global climate situation and a regional and seasonal diet are becoming increasingly important for many and eating habits are being reconsidered. Vegan baked goods and snacks are no longer niche products or a short-term trend, but a long-term development. Exhibitors at INTERNORGA will be showcasing a wide range of ideas for plant-based products for the baking industry. Anyone who wants to get an overview is in good hands at the leading trade fair for the out-of-home market. INTERNORGA partner ProVeg, which is committed to the transformation of the global food system and provides the industry with comprehensive information on vegan baked goods and confectionery, will also present the hottest news in terms of plant based food.
At the forefront - coffee specialties outside
A quarter of total annual coffee consumption in Germany is already consumed outside home - with a strong upward trend - including in bakeries and patisseries. INTERNORGA 2024 provides information on the latest coffee trends on the market.
Cappuccino, latte & co. have long been coffee formats that are also popular in bakeries - both with classic baked goods and with unusual snacks. Special coffees have great trend potential and can sustainably increase business sales. At INTERNORGA 2024, visitors can find out what new trends, potential and growth drivers the coffee business holds for bakeries, patisseries, and cafés.
"INTERNORGA is the most important marketplace for innovation. That's why we are delighted to be back again in 2024 with our Starbucks brand. With fresh ideas and concepts for the food service industry, which will find an ideal environment in Hamburg. INTERNORGA 2024: It's going to be big," says Martin Sachse, Managing Director of Nestlé Professional, among others. Philipp Kocherscheid, Managing Director of Dallmayr Gastronomie Service GmbH & Co. KG, adds: "INTERNORGA as the leading trade fair and industry meeting point for the entire out-of-home market for many years is once again the perfect place for us to present our innovations and concepts."
The latest coffee trends have already been identified. Coffee fans can look forward to unusual creations such as bumble coffee, espresso with fresh orange juice, a café latte with beetroot or a coffee tail, a refreshing coffee cocktail with the little extra. And anyone looking for the latest fully automatic coffee or portafilter machines will find those among the more than 30 suppliers from this sector at INTERNORGA.
These are the top trends in the industry
Trends in the baking industry are extremely diverse - who would know this better than development and trend researcher Karin Tischer from food & more in Kaarst, Germany? The international and well-known expert reports on the most promising trends.
What would INTERNORGA be without a 360-degree view of developments in the bakery and confectionery trade? Trend researcher Karin Tischer from the Kaarst-based development institute food & more will shed light on the bakery trade of tomorrow. In the Pink Cube, which will be presented on the Open Stage for the first time, the expert will talk about topics such as digitalization and AI, sustainability, internationalization, regionality, signature products and individualization in bakeries and patisseries in addition to the trend boosters snacking and vegan baked goods. This format also offers plenty of space for networking and discussions with experts. Contacts can also be made in the Newcomers Area, one of the hotspots for trade fair visitors. Here start-ups present a unique mix of new products and innovative services.