In March 2026, Hamburg will once again become the platform for everyone who wants to rethink the baking and confectionery business. At the trade fair, you can expect not only fresh trends, clever technologies and practical ideas, but also valuable contacts that will help you and your company move forward.
Snack trends as sales boosters
Snacks remain a key growth driver in the out-of-home market. Whether plant-based, in handy portion sizes or with creative, modern recipes without artificial additives: exhibitors such as Aryzta and Vandemoortele show how diversity and conscious enjoyment harmonise perfectly. Fast, fresh and uncomplicated: this is what sustainable baking tastes like.
Digitalisation as a game changer for process optimisation
The industry is also evolving digitally: smart POS systems, AI-supported sales forecasts and cloud-based tools help to make processes more efficient and save resources. Companies such as Lightspeed and 42 GmbH are demonstrating live on site how digital solutions provide noticeable support to businesses and make them fit for tomorrow – from planning to sales.
Impulses, exchange, inspiration
On stages such as the OPEN STAGE, experts share their forward-looking insights on new business models, employee engagement and sustainability. In networking areas such as the Café Future Live or the after-work lounge OFF THE RECORD, valuable conversations and contacts are made – both professionally and personally. This is where the industry meets, exchanges experiences and gains new perspectives. The baking industry is digital, innovative and full of ideas for tomorrow's tastes. If you want to get started with fresh ideas, INTERNORGA 2026 is the place to be.
