Soulfood

News from the industry. News from INTERNORGA. Find here a lot of exciting news.

Small snacks with big appeal: opportunities for bakers

The snack market is booming because snacks on the go are increasingly replacing sit-down lunches. Businesses can benefit from the snack trend by introducing fresh-baked ideas and extending their product range.

The bakery transformation: shop design trends

What are the hottest trends in bakery shop design? How can you create a fresh look, showcase products most effectively and boost sales? INTERNORGA has the answers.

The future is sweet: bakery highlights at INTERNORGA

Bakers and confectioners can look forward to a varied fringe programme at INTERNORGA, covering all kinds of topics from coffee to snacks. And the exhibitors have plenty of inspirational ideas for the future bakery trade.

Lunchtime business opportunities: BÄKO Roundtable

The bakery out-of-home market has grown exponentially. So what’s next? What challenges can the sector expect to face? These were the issues discussed by the roundtable experts ahead of INTERNORGA.

INTERNORGA displays fresh-from-the-oven trends

The INTERNORGA has always been a popular destination for bakers and confectioners. Once again, exhibitors and the supporting program will offer the recipe for industry concepts of tomorrow.

Snacks in the spotlight

You eat with your eyes first! Before buying, guests rely on visual cues rather than the taste of the snacks. We asked the managing director of Aichinger Dr. Oliver Blank to explain how bakers can increase the desire of customers to buy.

Baking-craft on its path towards a bright future

Experts agree: bakeries don’t have to sell soup or kale in order to be successful. Instead, they should focus on their core skills, making better bread and improving the overall customer experience.