Soulfood

News from the industry. News from INTERNORGA. Find here a lot of exciting news.

Bartresen mit drei Cocktailgläsern und einer Red Bull Dose, im Hintergrund weitere Red Bull-Dosen und eine Barkeeperin
How energy drinks giant Red Bull assesses the current development of the industry

Some beverages inspire not only consumers, but an entire industry. This includes Red Bull with its energy drinks. Developments in consumer behaviour and current beverage trends in the industry from the perspective of the energy drinks giant.

Beverage innovations at INTERNORGA 2022

Hot and cold beverage trends and refreshing ideas are delivered by INTERNORGA 2022: The trend areas Craft Coffee and Craft Spirit Lounge present exciting beverage highlights and invite to discover, enjoy and exchange from April 30 to May 04, 2022.

Liquid trends – What drinks not to be missed

The beverage industry is colourful and has something for all tastes. The range seems limitless, but special trends continue to crystallize that inspire the market. Which drinks are currently on everyone's lips?

Beverage trends
Liquid trends: mate, soda pop, no-alcohol spirits

The beverage industry produces a wide assortment of drinks catering to all preferences. Nevertheless, from time to time, special trends emerge that inspire the market. Which beverages are the biggest talking points right now?

FIZZZ Roundtable: beverage trends 2020

What are the key drinks in 2020? Which products will be top-sellers and revenue drivers? Trade publication FIZZZ discussed these topics with catering, beverage and retail experts.

(c) Michael Zapf
“A fantastic forum for fine spirits”

INTERNORGA’S Craft Spirit Lounge is a unique forum in which spirit manufacturers can showcase their products. One of those manufacturers is the traditional distillery Lantenhammer. An interview with CMO Thomas Weinberger.