The snack market is booming because snacks on the go are increasingly replacing sit-down lunches. Businesses can benefit from the snack trend by introducing fresh-baked ideas and extending their product range.
What are the hottest trends in bakery shop design? How can you create a fresh look, showcase products most effectively and boost sales? INTERNORGA has the answers.
Bakers and confectioners can look forward to a varied fringe programme at INTERNORGA, covering all kinds of topics from coffee to snacks. And the exhibitors have plenty of inspirational ideas for the future bakery trade.
The bakery out-of-home market has grown exponentially. So what’s next? What challenges can the sector expect to face? These were the issues discussed by the roundtable experts ahead of INTERNORGA.
The INTERNORGA has always been a popular destination for bakers and confectioners. Once again, exhibitors and the supporting program will offer the recipe for industry concepts of tomorrow.
You eat with your eyes first! Before buying, guests rely on visual cues rather than the taste of the snacks. We asked the managing director of Aichinger Dr. Oliver Blank to explain how bakers can increase the desire of customers to buy.
Experts agree: bakeries don’t have to sell soup or kale in order to be successful. Instead, they should focus on their core skills, making better bread and improving the overall customer experience.